About Me
I'm a WordPress architect who transforms complex business requirements into elegant, scalable solutions. From bootstrapped startups to enterprise platforms handling millions in revenue, I've built and optimized WordPress systems that perform at scale. My approach combines deep technical expertise with a business-first mindset, ensuring every line of code contributes to measurable outcomes.
Professional Experience
Lead developer for elite VA services, specializing in WordPress development and WooCommerce optimization for international clients across various industries.
- Reduced page load times by 70% for e-commerce clients through HPOS implementation
- Built 50+ custom WordPress plugins for specific business needs
- Managed WooCommerce stores processing $5M+ in annual revenue
- Implemented headless WordPress architectures with React frontends
- Achieved 99.9% uptime for mission-critical client platforms
Led WordPress development for Japanese clients including Meshiyutaka Farm and StartupHive, bridging technical solutions with Japanese business requirements and managing cross-cultural teams.
- Developed custom e-commerce platform for Meshiyutaka Farm with Japanese payment gateways
- Built StartupHive's entrepreneur platform supporting 5,000+ Japanese startups
- Managed bilingual (Japanese/English) WordPress implementations
- Led development team across Japan and Philippines timezones
- Implemented WCAG compliance for Japanese accessibility standards
Started my career as a freelance developer in Davao City, building WordPress sites for local and international clients while establishing my expertise in web development.
- Developed 20+ WordPress sites for local businesses
- Learned advanced PHP and MySQL optimization techniques
- Introduced version control and modern development workflows
- Built initial client base that led to Japanese market opportunities
Notable Projects
Built comprehensive online academy with 500+ video lessons, automated certificates, and community features. Achieved 95% completion rate and supported 10,000+ active learners.
Optimized WooCommerce store handling 50,000+ products with custom inventory management. Reduced load times by 70% and increased conversion rate by 34%.
Developed multi-site network for franchise business with 100+ locations. Centralized content management while allowing local customization.
Created headless WordPress setup with Next.js frontend, achieving perfect Lighthouse scores and 40% improvement in Core Web Vitals.