About Me
I'm a marketing automation specialist who bridges the gap between creativity and technology. My passion lies in crafting marketing systems that not only look beautiful but drive measurable results. From implementing complex CRM workflows to designing compelling email campaigns and creating visual content that converts, I help businesses build authentic connections with their audiences while scaling efficiently through automation.
Professional Experience
Lead marketing specialist managing automation strategies, CRM implementations, and creative campaigns for diverse international clients across e-commerce, SaaS, and service industries.
- Implemented 25+ CRM systems achieving average 127% revenue increase
- Managed email campaigns reaching 5M+ subscribers with 32% open rates
- Designed 100+ conversion-focused landing pages and sales funnels
- Created video content generating 2M+ views and 50,000+ leads
- Reduced client marketing costs by 40% through strategic automation
Led marketing operations for a Japanese tech company, managing campaigns across Asia-Pacific markets and coordinating with international teams to drive growth.
- Built and managed marketing teams across 3 time zones (Japan, Philippines, US)
- Increased average client conversion rates by 45%
- Developed brand identities for 20+ businesses in APAC region
- Managed $500K+ in advertising budgets with 4:1 ROAS
- Created multilingual campaigns in English, Japanese, and Filipino
Started my career as a freelancer, combining creative design with marketing strategy while building a diverse client base in Davao City and learning the fundamentals of digital marketing.
- Designed marketing materials for 50+ local businesses
- Managed social media accounts growing followers by 300%
- Introduced marketing automation tools saving 20 hours weekly
- Built network of local and international clients
Notable Projects
Designed and implemented complete marketing automation system coordinating email, SMS, and social media. Achieved 250% increase in qualified leads and 40% reduction in cost per acquisition.
Built email marketing system generating 35% of total revenue for e-commerce client. Created 15 automated flows and managed weekly campaigns to 100K+ subscribers.
Redesigned complete customer journey from landing page to onboarding. Increased trial-to-paid conversion by 67% and reduced churn by 25% through strategic touchpoints.
Created complete brand identity and launch campaign for tech startup. Generated 10,000 pre-launch signups and secured coverage in 5 major industry publications.